In the Larry King Live interview in which he gave his parent’s balloon hoax away, Falcon Heene made another shocking comment. With the family lined up in front of the camera, Wolf Blitzer, who filled in for King, introduced himself. Richard and Mayumi Heene instructed their three sons to say ‘Hello to Wolf.’ While two of the boys said a shy Hello, 6-year-old Falcon looked up at his father and asked, “Who the hell is Wolf?”

Later in the interview, Falcon revealed the balloon scare was all a hoax intended to land his family a reality show. “You guys said we did this for the show,” Falcon said when his father asked him why he didn’t come out of hiding when they called his name.

The hoax unfolded last Thursday when the Heene family’s homemade Mylar balloon was set adrift. Richard and Mayumi called authorities saying Falcon was inside. One of Falcon’s siblings told police he saw his brother get inside the balloon and untie the rope that anchored it to their home.

The balloon floated away, reaching about 7,000 feet before it landed. Police didn’t find the boy inside the balloon and feared he could have fallen out. A ground search was launched and Falcon was later found hiding in the family’s attic. He initially said he hid because he feared getting in trouble for untying the balloon.